SEW Experts: Link Building with Customers, Part 2

Search Engine Watch Expert - Justilien GaspardCustomers are one of your most valuable link building resources, because they're already sold on your product or service. In today's linkbuilding column, "Link Building with Customers, Part 2," Justilien Gaspard shows that cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.