Google to Update Content Network as Part of DoubleClick Integration
Google has announced new features that are coming to the Content Network. They said the new features are part of the integration process with DoubleClick, since finalizing the acquisition of the company earlier this year.
The new features are:
Yesterday, Google announced the sale of DoubleClick’s search engine marketing arm of Performics, to Publicis.
In May, Google integrated DoubleClick mobile with its Adsense program, as well as other mobile ad networks.
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