SEW Experts: Getting Vertical Search Right: A Sneak Preview

Search Engine Watch Expert - Elisabeth OsmeloskiAt SES San Jose later this month, a panel of experts will discuss vertical search in a Googlized world, where we've created more advanced users by simplifying search. In today's vertical search marketing column, "Getting Vertical Search Right: A Sneak Preview," vertical search expert Elisabeth Osmeloski notes that, in the search for the next big thing, it's about providing a search service that is just above that highly set bar.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.