SEW Experts: Content? Content. Content!

Search Engine Watch Expert - Aaron ShearContent. It's become the mantra for SEOs, and the standard advice for all site owners, regardless of the Web space they're in. In today's enterprise search marketing column, "Content? Content. Content!," Aaron Shear explains that it's high time we review the advantages of content, and where it may be applicable.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.