SEW Experts: Proper SEO and the Robots.txt File

Search Engine Watch Expert - Mark JacksonThere are many good reasons to stop the search engines from indexing certain directories on a Web site and allowing others for SEO purposes. In today's organic SEO column, "Proper SEO and the Robots.txt File," Mark Jackson shows that by taking a good look at your Web site's robots.txt file and making sure that the syntax is set up correctly, you can avoid some search engine ranking problems.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.