On Friday, Aug. 22, SES San Jose is offering half a dozen Search Engine Marketing (SEM) Training Workshops. Two of them are being offered by the SEMPO Institute: "Successful SEO: The Essential Elements - Part 1 and Part 2."
(I should disclose that SEMPO is a client, but I'm also teaching a half-day SEO training class that is being held at the same time as Part 1 of the SEMPO Institute's full-day workshop.)
One of the three people teaching the SEMPO Institute's SEO training class is Terry Plank, the SEMPO Institute Curriculum Dean. Byron Gordon of SEO-PR caught up with Terry last week and asked him a couple of questions for the SES Conference Expo's YouTube Channel about the importance of keywords and website design to successful search engine optimization.
Byron also asked Terry about the importance of SEO copywriting and using directories to build links, which are also essential elements of successful SEO.
Speaking of SEMPO (how's that for a smooth segue?), The Search Engine Marketing Professional Organization is hosting a Speed Networking Reception at SES San Jose. It will be held Monday, Aug. 18, 5:30-6:30 p.m. and will provide members and non-members alike with the opportunity to schmooze with SEMPO bigwigs and other search engine marketers, hear about SEMPO's research projects and SEMPO Institute's courses, and learn how to develop and join SEMPO working groups in their area.
Hey, SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. So, I have no problem if I'm accused of a little “shameless promotion.” This group has 830 members representing over 2,000 individuals, including some of my closest friends and competitors.