For a long time, I have been befuddled as to why I must log-in to Google Analytics when I'm already logged into Gmail in the same browser.
Now, Google is claiming they have streamlined the process. If you're signed into your Google account, all you have to do when you arrive at the Analytics page is click on a bright blue button that says "Access Analytics."
This is not truly an improved, streamline process as there is still a page and an action you have to take before accessing your Analytics.
Disagree? Leave me a comment and tell me how it is!