SEW Experts: The Evolution of SEO

Search Engine Watch Expert - William FlaizWe've seen a natural progression from back rooms to boardrooms -- from the basement to the mainstream. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix. In today's SEM agency issues column, "The Evolution of SEO," William Flaiz outlines the continuing growth of search marketing.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.