SEW Experts: NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed

Search Engine Watch Expert - Erik QualmanIn the last days of the Olympics, many are taking stock of the unprecedented online coverage. In today's Brand Equity column, "NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed ," Erik Qualman explains why NBC left a lot to be desired, and why Google was left in the dust.

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.