SEW Experts: 6 Tips for Aligning Your National, Local SEM Efforts

Search Engine Watch Expert - Gregg StewartWith local search on the rise, it's important to keep your local campaigns in tune with your national efforts. In today's Vertical Search column, "6 Tips for Aligning Your National, Local SEM Efforts," Gregg Stewart discusses how to go after the local long tail, including customization, keyword lists, and tracking.

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.