SEW Experts: Killer PPC Ads: The Fundamentals

Search Engine Watch Expert - David SzetelaWriting small, punchy ads requires plenty of art and science. In today's Profitable PPC column, "Killer PPC Ads: The Fundamentals," David Szetela offers some guidelines to help you get more clicks and stymie your competitors.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.