Online marketing company AdEx has announced the acquisition of Bay Harbor, an online lead generation firm. Bay Harbor uses a proprietary software platform to perform behavioral targeting which identifies marketers' best prospects in several financial services and other consumer interest segments.
"Bay Harbor's lead generation platform allows us to capitalize on the ever-growing online financial services sector," said Scott Rewick, Chief Executive Officer of AdEx Media. "This acquisition is synergistic with our existing business and will further enable us to meet the needs of our large customer base of advertisers, publishers, distributors, online retailers and consumers."
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