SEW Experts: Viral Link Building: Size Doesn't Always Matter

Search Engine Watch Expert - Justilien GaspardDespite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. In today's linkbuilding column, "Viral Link Building: Size Doesn't Always Matter," Justilien Gaspard explains that the power of viral marketing for link building comes from going after a targeted audience.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.