Sugarrae: Google Pushed Twitter To NoFollow All Links?

While the rest of the world was distracted by the launch of Chrome, Sugarrae aka Rae Hoffman - definitely a woman who "pulls rank" - was covering the nofollowing of links over at Twitter at the behest of Google.

Her argument is powerful and once again challenges Google for pushing sites to do what they want. As she asks:


"If Google is the one who wants that web link nofollowed because some twitter profile pages may be automated bots or spammers, then it is time they realize that THEY are responsible for determining which of those individual pages is authoritative, trusted and legitimate enough to pass link popularity, by a method other than demanding that other websites and social networks change the ways they do business to help Google stop links being used as a form of currency and to manipulate their algorithm - an issue Google and Google alone created and profited from."

This should be read by everyone in our industry. Leave the shiny new browser alone for a few minutes and see where our futures are going. Thanks for not being distracted by Chrome.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.