Zillow Launches New Ad Network with Consortium of Newspapers

Real estate search engine Zillow.com has announced a new advertising network with its consortium of 282 newspapers from 11 companies. With a reach of over 63 million unique monthly consumers, the Zillow Advertising Network is the largest online real estate advertising network.

Advertisers on both Zillow and the newspapers will have the opportunity to buy from both inventories.

"The Zillow Advertising Network gives local and national advertisers unprecedented access to the largest online audience of home buying and selling consumers available, including the loyal, engaged audiences visiting Zillow and our newspaper partners," said Greg Schwartz, vice president of advertising sales at Zillow. "This affluent and qualified audience of consumers making major home-related purchases is extremely valuable to advertisers and can now be targeted across a range of geographic considerations."

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.