SEW Experts: Domain Acquisition -- How Much is Too Much?

Search Engine Watch Expert - Mark JacksonThink you can't afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain may surprise you. In today's organic search engine optimization column, "Domain Acquisition -- How Much is Too Much?," Mark Jackson describes a case where the SEO benefits of a $20,000 domain name proved to be more than worth the expense.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.