Yahoo has initiated another executive shakeup, but this time they've brought in a big gun to help their ad sales and business development. Joanne Bradford, who led Microsoft's MSN for 7 years until March, when she left Microsoft to join Spot Runner, the Web-based TV ad startup.
Bradford has joined Yahoo in the newly created role of senior vice president, U.S. Revenue and Market Development. She will oversee sales, market development for advertisers, small business, and Yahoo HotJobs, and will report to executive VP Hilary Schneider.
"My decision to come to Yahoo was simple, because there is no other company that combines one of the world's most recognizable brands with unparalleled reach, industry-leading products and programming, and a full spectrum of advertising offerings for marketers," Bradford said in a statement. "I am convinced that the very best days for this company are ahead, and I want to leverage my experience in programming, distribution, and selling to help Yahoo! take this business to the next level."
Bradford's new role in effect replaces that of David Karnstedt, Yahoo's senior VP of U.S. Sales. Karnstedt announced his plans to resign earlier this summer, and will now leave Yahoo on September 16 for a new opportunity as an executive-in-residence at a Valley-based venture capital firm. Karnstedt was largely pushed aside in the February reorg that also led to the departure of Wenda Harris Millard.