Google and NBCU will also work together to develop a better solution for selling and targeting local TV ads, and to conduct several research projects on the platform.
The multi-year deal will provide both a boost in ad inventory, and a boost in legitimacy in the eyes of many advertisers. Google will initially sell ads on six NBCU cable networks: Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller. More networks may be brought on as the partnership develops. NBCU also owns Bravo, USA, and several owned-and-operated local stations. It also owns the Telemundo Spanish-language network.
NBC Universal will maintain its direct relationships with agencies and advertisers, and will maintain control over the inventory that is included in the Google TV Ads program.