Now you can do marvelous things like manipulate the length of marketing campaigns and add search engines to be tracked.
If you want more control but don't have a Google Code monkey on your team, then you can always try one of their Authorized consultants. Of course, Google provides plenty of documentation for Google Code.
Feel like discussing this? Leave a comment!
Google Analytics Now Shows When a Visitor Uses Chrome
Does Google Analytics Share Data with Google Trends and Ad Planner?
Google Analytics Adds Adwords TV Campaign Reporting
Google Analytics Launches "Urchin 6"
Video Interview with Avinash Kaushik of Google Analytics