SEW Experts: YouTube-ery: Online Videos as Learning and Marketing Tools

Search Engine Watch Expert - Ron JonesYouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. In today's SEM.edu column, "YouTube-ery: Online Videos as Learning and Marketing Tools," Ron Jones looks at what this that mean for educators and marketers.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.