SEW Experts: Would You Endorse this Web Site?

Search Engine Watch Expert - William FlaizThink of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. In today's SEM agency issues column, "Would You Endorse this Web Site?," William Flaiz shows that the right connections can provide the bump you need, and the wrong connections can prove calamitous.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.