MIVA has announced plans to launch a new online advertising platform. The new platform will incorporate MIVA's existing Pay-Per-Click solution and add online advertising formats for a more comprehensive offering.
The platform will be launched through a phased roll-out. The first phase will be a beta release, expected in the fourth quarter of 2008.
“As the online advertising market continues to mature, the needs of advertisers and publishers are also evolving. MIVA's new platform is intended to address these needs through completely updated technology that we believe will provide a significantly enhanced set of features and online marketing options for advertisers and publishers,” commented S. Brian Mukherjee, SVP and Group Managing Director, MIVA Media.