SEW Experts: Show Me the Money: Bidding for Profitability

Search Engine Watch Expert - David SzetelaHow much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. In today's search advertising column, "Show Me the Money: Bidding for Profitability," David Szetela shows that the answers are a snap, once you know the fundamentals.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.