SEW Experts: Making the Most of Search Engine Copywriting

Search Engine Watch Expert - Carrie HillWhether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver what you promised. In today's small business search engine marketing column, "Making the Most of Search Engine Copywriting," Carrie Hill explains that small business owners must be aware of what their ad copy promises, and how they deliver on those promises.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.