SEW Experts: Landing Page Optimization -- Insource or Outsource? Part 2

Search Engine Watch Expert - Tim AshDeciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each. In today's By the Numbers column, "Landing Page Optimization -- Insource or Outsource? Part 2," Tim Ash shares three more important considerations before you choose to outsource your testing program or "insource" it by doing everything in-house.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.