SEW Experts: Link Marketing: What Google Can Teach You

Search Engine Watch Expert - Justilien GaspardGoogle's success story has many important lessons about link marketing. In today's linkbuilding column, "Link Marketing: What Google Can Teach You," Justilien Gaspard explains that you can learn how to build links to your site by studying how Google has successfully built their business.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.