SEW Experts: 5 Million Users Hate the New Facebook? No Problem

Search Engine Watch Expert - Erik QualmanFacebookers are annoyed that their beloved social network implemented a new design. But will their annoyance outweigh the value they get from using the product? In today's building brand equity column, "5 Million Users Hate the New Facebook? No Problem," Erik Qualman considers whether Facebook's brand will be damaged, or emerge stronger than ever.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.