Google To Acquire Content Distribution Platform With Purchase of Valve

Google could be acquiring Valve which also owns Steam - one of the best content distributions, according to the Inquirer. Valve is also a game developer with titles like Half Life and has a game search engine, Source.

"Ostensibly, Google would want to acquire Valve to take control over the digital distribution business, which is ushering in an era of downloading games directly to consoles without physical media and the company could even use it as a new means of software distribution. And by owning some of the most celebrated titles in gaming to-date, Google could also establish a foothold in the gaming business.," the Washington Post opinions.

Who knows maybe Google could use its business strategies to build a new game - World Dominance or perhaps Big Brother.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.