BuzzLogic is unveiling a new premium ad network specifically designed with bloggers in mind, and they're launching it at this week's BlogWorld & New Media Expo event in Las Vegas. The network was launched into beta in June.
Bloggers can apply to the network or are invited to join. They're compensated with brand advertising based on their influence in conversations in the blogosphere.
“We've seen a strong correlation between campaign effectiveness and the quality blogs our technology is able to surface since launching our targeting platform last year – now we're expanding our targeting approach to our own network of sites,” said Rob Crumpler, CEO of BuzzLogic. “In this fragmented media environment, it has become clear that a popular site isn't necessarily influential when it comes to niche subject areas. Many lesser-known blogs have the capability to deliver great advertising results, they're just not getting paid for it – our technology helps correct that imbalance.”