SEW Experts: Could Social Media Be the Google Killer?

Search Engine Watch Expert - Frank WatsonSearch Engine Watch Expert - Chris BoggsMuch discussion has been made of where the David to the Google Goliath will come from. In today's SEM Crossfire column, "Could Social Media Be the Google Killer?," Frank Watson and Chris Boggs wonder if the ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.