SEW Experts: Getting to Know Local SEO

Search Engine Watch Expert - Gregg StewartLocal SEO is a must for businesses that sell products locally to a specified geographical area. In today's vertical search column, "Getting to Know Local SEO," local search expert Gregg Stewart shows how the channels consumers are using to search are changing. Is your marketing strategy adapting?

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.