Axciom Unveils New Online Advertising Targeting Tool

At the OMMA Conference in New York this week, Axciom is unveiling their new online advertising targeting tool. Dubbed Relevance-X™ LifeStage, the tool was designed to help interactive marketers identify audiences based on life stage. Once the identification has taken place, advertisers can make a single media buy to reach publishers with a message coordinated with offline efforts.

“The consumer targeting capabilities available in Relevance-X LifeStage enable marketers to increase the performance of their online marketing investment,” said Tim Suther, Acxiom's senior vice president for digital marketing services. “Today, our clients see improvements in click-through rates, greater clarity in their brand message, and fewer wasted ad impressions.”

What do you think of this tool? Leave your impression in the comments.

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.