IndustrySEW Experts: PPC Bidding Strategies: Prudence vs. Aggressiveness

SEW Experts: PPC Bidding Strategies: Prudence vs. Aggressiveness

Search Engine Watch Expert - David SzetelaWhen it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. In today’s search advertising column, “PPC Bidding Strategies: Prudence vs. Aggressiveness,” David Szetela outlines the benefits and drawbacks of each type of strategy.

» Full story

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y