SEW Experts: PPC Bidding Strategies: Prudence vs. Aggressiveness

Search Engine Watch Expert - David SzetelaWhen it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. In today's search advertising column, "PPC Bidding Strategies: Prudence vs. Aggressiveness," David Szetela outlines the benefits and drawbacks of each type of strategy.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.