Online advertising company Yodle has announced the expansion of its technology platform to include franchise operations. YodleFranchise enables local franchises and corporate offices to coordinate online advertising campaigns. Local operations can target their areas and corporate can make sure the brand messaging remains intact.
“We recognize that franchises have unique advertising needs that require a solution that is both large enough to handle a franchise's entire network and local enough to drive results to their individual locations,” said Yodle CEO Court Cunningham. “YodleFranchise combines the local online advertising capabilities of our original offering with reporting and centralized control features that are powerful enough even for the largest of franchises.”