SEW Experts: Who Audits the Auditor?

Search Engine Watch Expert - Mark JacksonThere are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity for them to earn new business or referral checks. So how do you get an honest opinion on whether your SEO efforts have a passing grade? In today's organic search engine optimization column, "Who Audits the Auditor?," Mark Jackson offers some guidance on getting an honest assessment of your site's SEO activities.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.