SEW Experts: I'm a PC, What Are You?

Search Engine Watch Expert - Kevin RyanApple is trying to connect with the rest of the world (beyond college students dominating the Mac audience) via great ad campaigns. In today's Searching for Meaning column, "I'm a PC, What Are You?," Kevin Ryan reminds us that if you can't connect with your audience in the real world, you're flushing all your marketing efforts right down the drain.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.