SEW Experts: Common Problems with 404 Error Pages

Search Engine Watch Expert - Chris BoggsSearch Engine Watch Expert - Frank WatsonMisconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK." In today's Search Marketing Crossfire column, "Common Problems with 404 Error Pages," Chris Boggs and Frank Watson outline some best practices for creating custom 404 pages.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.