SEW Experts: The Geometry of SEM -- What's your Angle?

Search Engine Watch Expert - Carrie HillWhen you're competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out? If you look at what you offer, what you make the most money on, and what people are asking for, you can build your Web site to serve the most profitable aspect of that need. In today's small business search engine marketing column, "The Geometry of SEM -- What's your Angle?," Carrie Hill shows how an angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.