SEW Experts: Link Marketing -- Solve a Customer Problem

Search Engine Watch Expert - Justilien GaspardSolving customer problems and publishing that information on your site can be a great way to build both brand awareness and links. In today's linkbuilding column, "Link Marketing -- Solve a Customer Problem," Justilien Gaspard explains how focusing on a niche or soliciting input from your customers are two great ways to develop your content ideas.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.