SEW Experts: What You Need to Know Before Committing to SEO

Search Engine Watch Expert - Mark JacksonRushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. In today's natural search column, "What You Need to Know Before Committing to SEO," Mark Jackson explains that to enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.