YouTube, Now with Click-to-Buy

YouTube has begun placing click-to-buy links beneath videos. This is the beginning of a greater plan to offer YouTube as an e-commerce platform to interested companies.

Amazon, iTunes, EMI Music and Electronic Arts are among the first to get a crack at the new feature, which is currently only available in the United States.

Memo to Viacom: Instead of suing Google and YouTube, which is costing you undoubtedly large sums of money in legal fees, you might try advertising on the wildly popular online video network instead.

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.