SEW Experts: My Wife, the Editor

Search Engine Watch Expert - Sage LewisEditor of any kind of publication -- machining, food, scientific equipment -- is an underground ruling class that very few average people know about. In today's link building column, "My Wife, the Editor," Sage Lewis reminds us that, when approaching an editor of a newspaper, trade publication, or a major publication, if you want the quote, if you want the link, treat these people with the respect they've come to know and love.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.