Yahoo Rebrands IndexTools as Web Analytics; Launches Limited Release

Last April, Yahoo acquired web analytics company IndexTools and indicated that the enterprise version would be made available for free.

This week, Yahoo is rebranding the tool as Yahoo Web Analytics and beginning to roll it out to more users. The tool is already available for advertisers who use Yahoo to build micro-sites as well as third party developers of mini-apps and widgets. The next to get access are Yahoo's 13,000 hosted e-commerce customers.

For more information on Yahoo Web Analytics, click here.

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.