When it comes to conducting a local search, where do people begin their searches? This is the topic of a recent survey conducted by TMP Directional Marketing. They found that search engines top the list of sources used first in local search. Here's the breakdown:
- Search Engines (31%)
- Print Yellow Pages or White Pages (30%)
- Internet Yellow Pages Sites (19%)
- Local Search Sites (11%)
People searching for local businesses online has increased from 26% in 2007 to 30% in 2008.
90 percent of those surveyed find Yellow Pages directories a valuable source for business information, however, Yellow Pages usage experienced a 3 percent decline from 2007 to 2008.
20% of shoppers with standard cell phones have conduct a local search on their mobile device, while 60% of shoppers with Wi-Fi enabled phones have conducted local mobile searches.
What do you think of this data? Leave your thoughts in the comments.