SEW Experts: Is Your SEM Truly Looking at Search Holistically?

Search Engine Watch Expert - Chris BoggsSearch Engine Watch Expert - Frank WatsonTo achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. In today's Search Marketing Crossfire column, "Is Your SEM Truly Looking at Search Holistically?," Chris Boggs and Frank Watson offer five important questions to make sure your potential search vendors view search holistically when updating ongoing strategy and planning considerations.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.