Yahoo has updated its contextual advertising solution, Content Match. They say you won't notice cosmetic changes, but what you will notice is that "It just works better."
So, what works better? Yahoo says new technology is better at the actual matching of ads to content. As a result, they say they are seeing higher click-through rates. Of course, all of this is still dependent on ads, keywords, and settings chosen.
Are you using Content Match? Have you noticed any improvements? Leave a comment and tell us about it!