AdWords Conversion Optimizer has new eligibility standards that should make it easier for more people to use the tool. Now, if you've had 50 conversions in the past 30 days, you're able to use the tool.
The AdWords team says that new techology has boosted the performance of the tool, as well.
If you're not sure what Conversion Optimizer is, it's a tool that helps you analyze your Google AdWords campaigns to aid you in maximizing your paid search ads - helping you get more conversions at a lower cost.
Have you used Conversion Optimizer? What do you think of the tool? Let us know in the comments.