SEW Experts: Are You Measuring SEO Success Correctly?

Search Engine Watch Expert - Mark JacksonRanking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. In today's organic SEO column, "Are You Measuring SEO Success Correctly?," Mark Jackson explains that to do that, you need to make sure your analytics are set up correctly.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.