Omniture Acquires Site Search and Merchandising Business from Mercado

Omniture has agreed to acquire the site search and merchandising assets of Mercado. Already a partner of Omniture, Mercado's tools were previously integrated with Omniture SiteCatalyst through Omniture Genesis.

“Omniture is the top supplier of Web analytics to the retail industry and this acquisition extends our leadership further into merchandising,” said Josh James, CEO and co-founder of Omniture. “The macro environment has created a great opportunity for us to acquire assets that we have been interested in for some time at a great value for our stockholders.”

Last month, Omniture launched its SiteSearch product, a hosted site search product picked up via its Visual Sciences acquisition, which was completed January of this year.