Health Web Site Wars Continue: HealthGrades Acquires Wrong Diagnosis

WebMD is apparently the target of yet another merger by 2 major health web sites. Last week, Revolution Health and Everyday Health merged.

This week, HealthGrades.com has announced its acquisition of WrongDiagnosis.com.

Here's a Compete.com snapshot at how the 5 sites stack up against each other.

healthcompete1008.jpg

It looks like Revolution and Everyday are in better position to take on WebMD. HealthGrades has a ton of content behind a premium content wall.

But all of them, including WebMD, have a long way to go in catching Yahoo's Health site:

healthcompete1008withyahoo.jpg

UPDATE: As a commenter pointed out, Compete can only measure the Yahoo.com traffic. So, I looked up the most recent comScore ratings for the health niche. Here they are, showing WebMD as the clear leader:

comscorehealth0708.jpg

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.